Advances in precision agriculture aren't just changing the way we farm: new technology is also transforming the industries that serve growers, such as agricultural insurance. Ceres Imaging uses aerial data and analytics tools to help assess yield risk and crop damage, to the benefit of both insurance providers and their clients.
Senior editor Michael Sashoua discusses the possibilities in Digital Insurance.
In the U.S., the Department of Agriculture's Risk Management Agency (RMA) collects numerous categories of data about a variety of crops, also including assessments of damage risks due to hurricanes.
While the RMA's data sets a certain standard to determine risk for agricultural insurance coverage, technology providers and technology operations by insurers themselves are making this information more precise.